Supernatural is completely brand-independent, giving us the freedom to choose only the best brands from across the global hair and beauty industry.
The field of green technologies is fast moving and we closely follow developments so we can pass on the benefits directly to our customers, and integrate changes into our practise.
We understand it can be difficult to navigate what is real and what is clever marketing or industry spin. We see a lot of “green washing” going on – giving many undeserving brands the appearance of being more eco-friendly than they really are.
We look carefully into the ingredients and eco-credentials of all our brands – to bring you quality products that you can trust. That’s why you can have confidence in all the products we stock and use at Supernatural.