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Frequently Asked Questions
Do you use organic products?
Yes! Our organic products must carry an organic certification mark from any of the governing bodies, such as the Organic Soil Association here in the UK or the USDA in USA.
To get an organic certification the product must contain an extremely high percentage of certified organic ingredients. Many of these are so pure you could actually eat them!
Do you use organic hair colour?
To this day there are no certified 100% organic hair colours in existence (if there were, we would be using them!) Sadly there are manmade chemicals that are currently necessary to cover grey hair for anything more than a temporary result. This makes it impossible to obtain an organic certification for hair colours.
Brands that use the term “organic colour” are therefore not technically correct, and get away with it due to lax labelling laws that allow them to call their product organic with only 1% of organic ingredients in them.
At Supernatural we are constantly looking at developments across the whole industry to see any advancements in green technologies, and as we aren’t tied to any single brand we pick and choose only the best products and brands.
Are your colours ammonia free?
Yes! Each and every colour brand we use must not only be ammonia free but also free of ammonia substitutes, which may not have the same name but still have nasty fumes and share the same high PH level as ammonia.
Why is colour PH important?
The PH of the colour is extremely important to us as it determines the action of the product on the hair and on the scalp. If you have sensitivities, allergies or are pregnant, you’ll need to consider the PH of your hair products.
High PH colours typically containing ammonia and its substitutes will blast open the cuticle layer of the hair – that’s the outermost layer of the hair shaft, damaging it as it deposits colour pigments.
Traditional colours try to avoid damaging the outer layer of the hair by adding plastics and silicones to coat and smooth the cuticle layer. However, once these wash off after a week or two, the hair is left with cuticle damage leaving it feeling rough and looking dull that will quickly fade as the cuticle cannot hold the colour pigments.
The result of high PH products coming into contact with the scalp is equally undesirable. This opens pores in the skin, introducing chemicals into the blood stream. Individuals with skin sensitivity or allergies will be more susceptible to allergic reactions and will absorb far more of the chemicals in a high PH colour.
Does the colour cover grey?
Yes, and very beautifully! All our colour ranges cover grey hair, from a soft natural translucent result that means less maintenance, to full natural coverage. In fact, we have chosen our colour ranges specifically for their natural results when covering grey. We want you to look more like yourself – not like a weird version of you! This means you won’t get that dense, heavily-coloured look you get with traditional, ammonia based brands.
How long do your colours last?
Actually much longer than traditional colours – so that’s good news! This is because the low PH nature of the colours respects the hair’s outer cuticle layer – helping the colours stay on and in the hair longer. You’ll also get the added benefit of naturally shiny-looking hair as without the use of silicones and plasticisers, the colour remains locked in for longer!
Are your colours PPD free?
We have several PPD and PTD / TDS -free colour ranges for clients with specific allergies; make sure you discuss your needs with us.
PPD is the most common chemical pigment that is used to colour hair both permanently and semi permanently.
The main alternative to the PPD pigment is PTD / TDS, a practically identical chemical, which can be less sensitising in some people. The darker the shade of colour the more PPD or PTD / TDS is present, however our permanent colour range has very low levels of PPD – at approximately six times less than the industry regulation maximum, and an average of 0.37% across the range, an incredibly low level.
If you are colouring your hair with a light brown or blonde colour, PPD and PTD / TDS is much less of a concern as the concentration of it in these shades is negligible
Do you use bleach?
To lighten your hair we may use one of several products: one of our permanent colours, designed for up to three shades lift on natural hair; a high lift colour, for lightening up to four shades on natural hair; or, a bleach substitute lightening product. Of these, the most popular is our clay based lightning powder which is ammonia and MEA free.
It has no nasty fumes and lightens the hair without creating those brassy, yellow-orange tones, so it usually doesn’t require the additional expense and hassle of toners, and is incredibly gentle on the hair compared to ammonia based bleach. All this has the advantage of leaving your hair feeling almost uncoloured.
What brands do you use?
Supernatural is completely brand-independent, giving us the freedom to choose only the best brands from across the global hair and beauty industry.
The field of green technologies is fast moving and we closely follow developments so we can pass on the benefits directly to our customers, and integrate changes into our practise.
We understand it can be difficult to navigate what is real and what is clever marketing or industry spin. We see a lot of “green washing” going on – giving many undeserving brands the appearance of being more eco-friendly than they really are.
We look carefully into the ingredients and eco-credentials of all our brands – to bring you quality products that you can trust. That’s why you can have confidence in all the products we stock and use at Supernatural.
If your colours are more natural why do I need a patch test?
We patch test before any on-scalp colour – that’s any colour that will come into direct contact with your scalp. This gives us and our clients confidence that they are not sensitive to any of the ingredients that are in the product, natural or otherwise.
Why do I need a consultation prior to my first colour at Supernatural?
We prefer you to come in for a complimentary 15 minute consultation prior to your first colour service with us for several reasons.
Firstly, we may need a patch test if the colour is going to come into direct contact with your scalp. We always put our customers’ welfare as our top priority.
Secondly, we like to start with an in-depth consultation about how you feel about your hair’s current colour, and the direction you would like to take it. We can then make a realistic plan for achieving great results. Sometimes this takes more than one visit, or it may be more or less complicated than you thought!
Thirdly, we like to make sure we have you booked in for the correct service and a consultation will ensure we are on the same page, as sometimes what you think you need isn’t what you actually do need. For example, if you have highlights, you may not need a full head every
Lastly, after a complimentary consultation we can give you an accurate quote for the colour service and let you know how long it will take.
What does “certified organic” mean?
There are very strict guidelines as to what is or isn’t “Organic.”
The definition of organic means the ingredient has been produced from nature without the use of herbicides, pesticides, fungicides, synthetic fertilisers or any other added petro chemicals and is always non-GMO – genetically modified organisms.
When product ingredient meets all of these strict criteria it can only then become “Certified Organic.”
Organic certification on a product is not easy to obtain as every ingredient must be traceable to its source and at every step of the manufacturing process it must continue to meet the same strict organic standards.
There are several governing bodies globally that will issue a certification, in the UK for example, we have the Soil Association.
When a product has an extremely high percentage of certified organic ingredients it can then carry an “organic certification.” This organic certification is the only assurance that you, the consumer, has to prove the quality of the ingredients in the product.
The word “organic” on a bottle means nothing if it’s not accompanied by a certification.
Why is “certified organic” important?
If you care about your quality of life and the future of our beautiful planet, buying a certified organic product is a great way to show it.
Certified organic products support organic farming practices that use no herbicides, fungicides, pesticides, chemical fertilisers, antibiotics or GMO.
They respect time-honoured sustainability and land management practices which are help capture and absorb CO2 and are a crucial part of navigating our current climate concerns and helping reduce the number of unnecessary toxic chemicals used in industrial farming models.
Certified organic products make safer cosmetics – and let’s not forget that this industry has struggled to remove toxic chemicals from their products, even after public pressure. We all know now that parabens, sulphates, petrochemicals are bad for us and they are only the very tip of the iceberg.
Buying certified organic means so much more than just safer cosmetics for you and your family.
Do your products contain any synthetic fragrances?
No. The aromas in all our products are from nature.
Essential oils have been used in perfumery and therapeutic settings for hundreds of years. They contain the very concentrated essence of the plant’s aroma and its active ingredients. Synthetic aroma chemicals or as they are sometimes labeled, parfum, are generally synthesised from petrochemicals in a lab. Although some would argue that they smell the same and are “nature identical,” the human body may not recognise them in the same way, meaning manmade scents lack the medicinal qualities of the natural essential oils.
Please bear in mind that “parfum” listed on a non-organic product may be a combination of dozens of aroma chemicals that have never been tested for safety in that specific combination before.